Client Experience
Larry Oberbroeckling
CFO & Co-Owner
After more than 35 years leading global operations and supply chain strategy for the Finnish lure company Rapala and 13 Fishing, Larry retired from the corporate world — only to take on his favorite role yet: joining “the girls” at Tampa Bay Total Wellness.
As Chief Financial Officer and Co-Owner, Larry brings decades of leadership, integrity, and business acumen to the team. Known for his steady guidance and fatherly love, he leads by example, ensuring every decision aligns with TBTW’s mission of excellence, care, and authenticity.
His calm presence, sharp analytical mind, and genuine heart make him both the backbone of the business and a beloved part of the TBTW family.
